Over the past few years Ello is creating lots of hype around the simplicity of content sharing and being able to express your creativity. Because of Ello’s efforts, it fits into the Garnet Hype cycle for Digital Marketing and Advertising.
The Garnet Hype Cycle is used for clients to become educated about the promise of an emerging technology within the context of their industry and if they want to the risk of investing or not in a certain emerging technology. There are five stages of the hype cycle- technology trigger, peak of inflated expectations, trough of disillusionment, slope of enlighten, and plateau of productivity. In my opinion, Ello fits into several of these categories on the hype cycle. Continue reading “Ello Embraces the Hype”